Dave Davies learned the hard way this week what happens when there’s a glitch in the Matrix. After The Kinks announced the upcoming release of a 60th anniversary celebration of the legendary British band with a two-part anthology called The Journey, Twitter apparently flagged the band’s name as “sensitive content.”
That sent guitarist Dave Davies down a Twitterhole, unleashing a flurry of tweets in which he told chief Twit, Elon Musk, that he’s tired of waiting for him to get it right. “Dear @elonmusk would @twiiter please stop putting warnings on everything from ‘the Kinks’. We are just trying to promote our Kinks music,” Davies tweeted on Wednesday. The tweet linked to a previous one in which Davies invited fans to check out the band’s TikTok promo for the set, which featured a message at the bottom that read, “We put a warning on this Tweet because it might have sensitive content.”
A short time later, Davies gave Musk a bit of a lesson on his group’s background, tweeting, “The Kinks are a brand name. We have been called the Kinks since 1963.” When another user told Davies that Twitter had apparently reviewed the matter and removed the sensitive content warning, apologizing for helping them “catch that mistake,” Davies was not impressed.
“That’s impossible,” he wrote. “The word robot should be banned. We got robots running our lives. At least I’m a Kink and not a f–in robot.” He also had a bit of fun in the end, responding to a fan’s plea to Musk to “Give the People What They Want!” — a play on the title of the band’s 1981 album — quipping, “give the people what Elon Musk wants.”
The Twit Snit came just hours after The Kinks announced the March 24 release of The Journey — Part 1, a 2CD, 2LP collection that will kick off a two-year celebration of their 60th anniversary. Part one of the anthology — curated by the band according to themes including “Songs about becoming a man, the search for adventure, finding an identity and a girl” — will feature such beloved hits as “You Really Got Me,” “All Day and All of the Night,” “Tired of Waiting For You” and “Waterloo Sunset.”
Check out Davies’ tweets below.