Jennifer Lopez dropped the first single from her upcoming ninth album, This Is Me… Now (Feb. 16), on Wednesday (Jan. 10). The breezy, summery “Can’t Get Enough” was accompanied by a cinematic Dave Meyers-directed wedding-themed video that appears to make winking references to the singer’s love life.
“I’m still in love with you/ You know I can’t get enough/ I love that/ You know I can’t get enough/ You love that,” Lopez sings in a breathy voice over the beachy arrangement of the song co-written by the Shotgun Wedding star and produced at her home studio in Los Angeles alongside Rogét Chahayed (Doja Cat), HitBoy (Drake), and Jeff “Gitty” Gitelman (H.E.R); additional songwriting/production on the track comes from Angel Lopez (Jack Harlow), Drew Love (G-Eazy, The Chainsmokers), INK (Beyonce) and Prince Chrishan (Meek Mill, Chris Brown).
The sumptuous video opens with Lopez in a daring peekaboo bellybutton- and-thigh-baring wedding dress pledging “til death do us part” to her beloved (spoiler: it’s not hubby Ben Affleck) at a lavish, rain-soaked wedding as a skeptical attendee snipes, “I told you she couldn’t be alone.”
After the groom takes JLo’s veil off, the singer busts into the song, dancing in front of an enormous fountain amid a lush garden, waving her bouquet in the air as she sings, “I feel like startin’ somethin’/ You got my engine running,” while the wedding party fall in line for a dance routine. The happy couple jet off in a classic white convertible, with Lopez emerging in a new poufy white dress for the first dance, as the naysayer doubles down on a cynical bet about the couple’s chances. “This guy don’t stand a chance,” says another reception attendee.
The happy couple show off their dance moves as the groom transforms into a series of different men with an onlooker sneering, “third time’s a charm,” in a seeming winking reference to Lopez’s four marriages. “Don’t catch it, it’s cursed,” one of the guests says as Lopez tosses her bouquet. Cue an elaborate group dance number amid a rain of flower petals as the camera zooms in on Lopez dancing with her handful of grooms. The clip ends with a forlorn JLo staring out as the unseen men complain about her defensiveness and “constant criticism.”
The video — with a story by Meyers, Lopez and Chris Shafer — will be part of the upcoming This Is Me… Now: A Love Story, a Prime Video special debuting on Feb. 16 described as “a narrative-driven, cinematic musical odyssey, steeped in storytelling and mythology, humor and healing.” The special was co-written by Lopez and husband Affleck along with Matt Walton.
This Is Me… Now, Lopez’s first album in almost a decade, is available for pre-order here now. The follow-up to 2014’s A.K.A. will be available in a number of bespoke and limited edition versions, including a deluxe CD with a 40-page booklet featuring exclusive photos, standard vinyl in Lopez’s favorite color of green and eight additional exclusive vinyl configurations with a variety of covers and vinyl colors; fans can also order a signed vinyl with an emerald disc and exclusive cover available here.
A release accompanying the single describes the album as a collection featuring “an unprecedented rawness, vulnerability, and searing honesty,” crafted by Lopez as a “powerful and heartfelt ode to her journey of self healing and everlasting belief in fairy tale endings.” It promises a “rich tapestry of sounds and emotions, seamlessly blending elements of pop, R&B and hip-hop influences to create a fusion of genres,” with lyrics that plumb the highs and lows of “life, love, and relationships with unflinching honesty and introspection as she unveils a genuine story of growth, resilience, hard work, and the transformative power of self love.”
Additional producers on the album include: HitBoy, Tay Kieth, Yeti Beats, Carter Lang, Kim “Kaydence” Krysiuk, Jason Derulo, and Brandon Riester.
Watch the “Can’t Get Enough” video below.