A first Thursday night (March 14) show spotlighting a special Vultures performance by ¥$ (Ye + Ty Dolla $ign), plus North West making her debut festival performance, were among the highlights and surprises for fans attending 2024 Rolling Loud California. Holding court for an unprecedented four nights (March 14-17) at Inglewood, Calif.’s Hollywood Park, the annual festival’s stacked deck of headliners also included Nicki Minaj, Post Malone and Future x Metro Boomin.
Just as buzzworthy, however, were the additional acts rounding out Rolling Loud’s three full days of programming. Among them: Bryson Tiller, Sexyy Red, Summer Walker, Flo Milli, PartyNextDoor, Don Toliver and Big Sean, as well as Los Angeles rap legends YG and Tyga in a joint performance.
The first Rolling Loud event of 2024 also presented a wide-ranging collection of merchandise inspired by L.A. sports teams, street art, racing culture, anime, skateboarding and more. Curated by Rolling Loud’s director of merchandise Ray Guilbauilt and primarily designed by Prism Works Group, the merch offerings also included collaborations with YG, marking the rapper’s 10th anniversary of his classic album My Krazy Life; Chief Keef’s Glo Gang; a Rolling Loud co-branded belt by BB Simon; and the fest’s continued partnership with Forever 21 for the popular merch activation Bunny’s Bae Bar.
Those unable to attend in person could tune in each day to Rolling Loud’s livestream on its YouTube channel. Presented by Sprite, the fest’s official livestream was hosted by Jazzy of Jazzy’s World (with whom 10-year-old North West, aka Miss Westie, did her first on-camera interview about her forthcoming debut album Elementary School Dropout), Tallie Spencer, Speedy Morman, Bootleg Kev and Hakeem Rowe, among other personalities.
Approaching its 10th anniversary in 2025, Rolling Loud — co-founded by Matt Zingler and Tariq Cherif — is heading next to Europe this summer (July 5-7, 2024, near Vienna, Austria), coming back Stateside for Rolling Loud Miami (July 19-21) and then returning to Asia with Rolling Loud Thailand (Nov. 22-24).
Below, check out the photo gallery of memorable moments from Rolling Loud California.