SYDNEY, Australia — Universal Music Australia forms a strategic relationship with hip-hop specialist One Day Entertainment, a bond both parties are confident will unearth and launch more Aussie acts.
Through the agreement, One Day Recordings will work closely with UMA label EMI Music Australia on developing and exposing local talent, both here and abroad.
The joint venture, say reps for UMG, ought to strengthen the major music company’s Australian artist roster by “drawing on One Day Recordings strong A&R connections within the domestic market.”
Over the past few years, notes EMI managing director Mark Holland, “I’ve seen their drive, tenacity, and hunger to succeed in the music business first-hand and am keen to help find and nurture the future generation of musicians alongside them.”
The One Day team, he continues, is “already proving to be a strong A&R source in the domestic market, utilizing their established position in artist and studio management, as well as touring and event promotion.”
Financial terms weren’t disclosed.
Launching in 2013 as an artist collective comprised of Horrorshow, Spit Syndicate, Joyride and Jackie Onassis, One Day Entertainment began life as a events brand.
In 2019, Sydney-based One Day Entertainment changed gears and diversified into artist and producer management, led by co-founders Nick Lupi and Adit Gauchan.
Currently, One Day manages ARIA Award winning, Grammy- nominated producer 18YOMAN, and 2024 APRA Music Award-winning hip-hop ONEFOUR, the subject of the Netflix documentary, Against All Odds. One Day’s roster also includes Chillinit and tiffi.
“The team at One Day,” says UMA president and CEO Sean Warner, “combined with our team at EMI Australia, will bring something unique and fresh to the domestic music ecosystem. Warner adds, “we are always on the hunt for new and up-and-coming talent, and with the help of Nick and Adit, alongside our in-house A&R teams, we aim to expand our roster even further – I’m looking forward to what this next chapter of our partnership brings.”
The JV is announced after an impassioned plea from the artist management community on the eve of the APRA Awards, with a common goal to fix Australian artists’ “discoverability” problem. One solution, pitched by the Association of Artist Managers, is Michael’s Rule, a three-pronged industry code that would require all major tours in these parts to feature a local support act.