Reggaetón stars Feid and Yandel came up with a very cool marketing ploy for Manifesting, their recently released joint EP and for their single “Brickell.” They would perform an “impromptu” live concert from a yacht cruising the waters of Biscayne Bay in Miami, with Brickell avenue within striking distance.
Late Tuesday afternoon (May 14), Feid let fans know something was up, posting an Instagram story that showed him on a boat in the bay with the caption “Quien en bote hoy en Miami puessss (Who’s on a boat in Miami today, puessss).” A mere three hours later, a second Instagram story showed a caravan of boats trailing Feid’s yacht, and soon enough, he and Yandel began to sing.
But not for long.
Just three songs into the performance, as Feid and Yandel’s yacht was nearing the Brickell bridge, local water police patrols asked the artists to shut down the party.
According to Andy Martínez, Yandel’s manager, officers told the artist teams “to please stop the music” because so many fans showed up, that traffic on the roads was ensnarled and “there were over 50 police patrols on hand” for the safety of the crowds trying to get to the bridge and boat’s route.
However, Martínez told Billboard, all was good. Feid’s team had obtained “all the necessary permits with the Coast Guard, and everything was in order and in time.”
The plan, says Martínez, “was to cross the bridge and sing the entire album. But they only got through three songs.”
As a marketing ploy, however, the show on the water was a hit. Social media videos show throngs of screaming people lining the canal as the yacht went by.
“Miami que locura, que chimba que momentos que amor tan especial. Gracias Gracias,” posted Feid on his Instagram.