With the U.S. presidential election coming up in November, Vice President Kamala Harris is making sure that voters hit the polls like rom-pom-pom-pom.
In one of the Harris campaign’s latest TikTok videos, the vice president pitched herself as the best alternative to former president Donald Trump with a little help from rising pop star Chappell Roan. Set to the singer’s 2022 single “Femininomenon,” the campaign juxtaposed photos of the former president golfing and wearing his signature “Make America Great Again” hat with stills of Vice President Harris.
“But what we really need is a femininomenon,” Roan’s voice declared over the pictures. “A what? A femininomenon!”
The video comes on the heels of President Joe Biden’s announcement on Sunday (July 21) that he was dropping out of the 2024 presidential race. While the president went on to offer his “full support and endorsement” to Harris in her bid for the presidency, the vice president has not yet secured the party’s nomination. The Democratic National Committee will hold its national convention starting on Aug. 19 in Chicago, where Harris is expected to accept the official nomination.
Chappell Roan is also far from the first pop star who the Harris campaign has used to promote the vice president’s bid. After Charli XCX declared that “Kamala IS brat” on her X account, the veep’s campaign shared a still of the tweet as well as an updated banner photo in the style of the singer’s Brat album art with its account title (Kamala HQ).
For the last few weeks, Harris has also become the subject of a growing number of memes online. Fans have taken a clip of the vice president’s May 2023 remarks swearing in the commissioners for the White House Initiative on Advancing Educational Equity, Excellence and Economic Opportunity for Hispanics — where she quoted her mother asking her “You think you just fell out of a coconut tree?” — and edited them into pop songs. Some artists even joined in one the fun, with Kesha posting a video of the clip mixed with her 2010 hit “Blow.”