Public relations company Sacks & Co is entering the management space with SacksCo Creative, an agency that will represent creative professionals. Among its first clients are Imogene Strauss, who spearheaded Charli XCX’s instantly iconic Brat album cover, and Molly Hawkins, Harry Styles’ longtime creative director.
Other clients include creative directors Dannah Gottlieb, who works with Sabrina Carpenter, and Payton Newcomer, whose clients have included Weyes Blood and Suki Waterhouse.
SacksCo Creative is led by Sacks & Co. founder Carla Sacks and Los Angeles vp Reid Kutrow, who has helmed PR campaigns for Florence + the Machine, The xx and Kamasi Washington, among others. Kutrow will oversee the existing roster and recruit new clients.
“We are extremely excited to have this opportunity to start this new agency with Imogene, Molly, Dannah and Payton,” said Sacks in a statement. “Their work is gorgeous, brave and transformative on behalf of their clients. It’s our goal to build a very supportive and creative firm, much like we have at Sacks & Co. A thoughtfully curated roster of world class talent with endless possibilities for all.”
Added Kutrow, “Sacksco Creative is intended to complement our longstanding work at Sacks & Co. We are grateful and lucky to be working with these enormously talented creative directors whose work augments each artist’s vision, much as we aim to do in our jobs as publicists.”
In her work with Styles, Hawkins oversaw all creative concepts around his Grammy album of the year winner, 2022’s Harry’s House, as well as conceptualized and directed his Love on Tour outing. She has also worked with The xx, FKA twigs and more.
Strauss, who is currently working on Charli XCX’s tour with Troye Sivan as a show director and designer, has also handled projects for Honey Dijon, Waterhouse and FKA twigs.
Sacks & Co’s PR clients include Chris Stapleton, Luke Combs, Lake Street Drive, HARDY and Joy Oladokun.