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Haus Labs by Lady Gaga introduced a liquid eyeliner whose design was inspired by a calligraphy pen, and beauty lovers are already “obsessed” with it. Clear Cut Liquid Eyeliner earned a 4.9-star rating on the Haus Labs website from more than 170 customer reviews raving over the quality of the product, including its deep pigment, easy application and “one-swipe wing precision,” as one shopper wrote.
The $26 liquid eyeliner — which delivers a long-lasting, waterproof, matte finish with no smudging — debuted on Tuesday (Aug. 26) via Haus Labs and Sephora.
Clear Cut Liquid Eyeliner is designed for all eye shapes, suitable for beginners and novices, and it’s only available in one shade: Black Onyx. Inspired by the design of Japanese calligraphy brushes, the eyeliner brush was constructed with more than 300 vegan fibers in different lengths and engineered in Korea.
Gaga teased the eyeliner on Instagram early in the month. “Say hello to Clear Cut Liquid Eyeliner: Haus Labs’ unique take on a highly-usable precision eyeliner. We’re really proud of this one. We’ve spent the last two years developing an ultra-black matte pigment that’s long wearing and won’t transfer or smudge with water or sweat,” Gaga shared with her 57 million followers. “And unlike most liquid liners, it is clean and completely free of carbon black. The brush is amazing. We were inspired by Japanese calligraphy and our design includes over 300 vegan fibers of varying lengths, resulting in effortless tug-free comfort and better control around the eye than anything else you’ll find. Whether you’re into fine lines or bold designs, I think you’ll love it and I can’t wait to see you use it very soon.”
Keeping with its commitment to clean beauty, Clear Cut Liquid Eyeliner features a vegan formula fueled by the brand’s charcoal powder and herbal flower complex and free from carbon black, a known carcinogen, that has been used to pigment eye makeup.
“Our new Clear Cut Liquid Eyeliner is two years in the making, labs across three countries and more than 20 iterations to land the right formulation,” said Gloria Ryu, chief product officer for Haus Labs. “In addition to being HausTech Powered with our custom Charcoal Powder Complex, the eyeliner is also formulated with an herbal flower complex, which boosts longwear performance while protecting the skin, and panthenol, rich in Vitamin B5 and supports skin barrier function for comfort and a smooth application. I am incredibly proud of how we were able to push innovation in this competitive category.”
Clear Cut Liquid Eyeliner is available online at Sephora.com and Hauslab.com. It hits Sephora stores on Sept. 5.
In other Haus Labs news, Gaga’s popular beauty line has expanded into Kohl’s.