The already mega-watt Coke Studio 2024 lineup is adding even more star power to its artist roster with the addition of Usher and Tyla.
The R&B icon and South African phenom join a roster that already includes South Korean DJ/producer Peggy Gou, K-pop powerhouse NewJeans and Colombian star Karol G. As part of Coke Studio, Usher and Tyla will each contribute new music and live experiences, with details on both facets forthcoming.
As part of the partnership, Usher will play in The Coca-Cola Company’s home base of Atlanta as part of his current Past Present Future tour, and Tyla will perform in her native Johannesburg, South Africa, with these shows, both in October, featuring the live debut of each artist’s song produced for Coke Studio.
“Being part of this year’s Coke Studio lineup is both an honor and an opportunity to engage with my fans through the power of music,” Usher says in a statement. “Partnering with Coca-Cola to bring these experiences to life is exciting, and I can’t wait for fans to join us in the magic we’re crafting together.”
“I’m excited to perform in my hometown of Johannesburg as part of the Coke Studio platform,” adds Tyla. “It’s a privilege to bring these vibrant moments to life and share the joy and energy with music lovers across the world.”
The 2024 edition of Coca-Cola’s longstanding global Coke Studio program features music created by superstar artists in collaboration with Coke itself. Promoted and distributed by those artists’ labels, the music is supported by label partner Universal Music Group (UMG), which is assisting with promotional and playlist strategy. The project includes the already released “Find the Way” by Peggy Gou and the “How Sweet” videos by NewJeans.
Karol G’s Coke Studio contribution, “Si Antes Te Hubiera Conocido,” reached the No. 1 global top music video on YouTube, with over 225 million views. Released in June, the song spent nine weeks No. 1 spot on Hot Latin Songs this past summer.
Coke Studio is Coca-Cola’s biggest global music program of 2024, with the songs from each involved artist set to be used in the brand’s marketing in more than 150 countries — roughly 75% of the world.
“We’re thrilled to welcome two of our favorite artists, Usher and Tyla, to our incredible 2024 lineup,” Josh Burke, the Coca-Cola Company’s global head of music and culture marketing, said in a statement. “This year Coke Studio offers unparalleled access to exclusive content and experiences that can’t be found anywhere else. We’ve partnered with both Usher and Tyla to create something special for their fans, and we’re sure that they will love what we have in store for the rest of 2024.”