LL COOL J and Usher were among the honorees saluted Thursday night by the Black Music Action Coalition at the organization’s fourth annual BMAC Gala. As BMAC co-founder/president/CEO Willie “Prophet” Stiggers noted, the event isn’t about “celebrating record sales, streaming numbers or other accolades. It’s the intersection of activism and music.”
As Stiggers further explained, “When most are turning down the volume around social, racial and economic justice, we’re doubling down on efforts and spotlighting the positive and meaningful impact that the music industry has made on society, which is what we hope to inspire with this event.”
Chief among the highlights inside the packed ballroom at Los Angeles’ Beverly Hilton Hotel were the presentations of the Clarence Avant Trailblazer and Quincy Jones Humanitarian Awards to LL COOL J and Usher, respectively. Surprised onstage by attorney Benjamin Crump, who presented the award, LL noted to exuberant audience applause and cheers, “You must continue to believe in the beauty of your dreams. If I can come all the way here from Queens and do the things that I’m doing, then anything is possible.”
Co-Founder and Chair of the The Black Music Action Coalition, Willie “Prophet” Stiggers, Honoree of the Clarence Avant Trailblazer Award, LL COOL J, and Benjamin Crump attend Black Music Action Coalition’s 4th Annual BMAC GALA at The Beverly Hilton on Sept. 19, 2024 in Beverly Hills, California.
After receiving his award from fellow artist Bobby Brown and briefly teasing the crowd with one of his patented dance moves, Usher segued into a heartwarming 15-minute acceptance speech. He said, in part, “Aside from just being Usher, the performer, the entertainer, I strive every day to just be Usher, the human; who has the means and the power to inspire and bring awareness to the issues that we face as Black men and women in this country.”
Actress Taraji P. Henson presented the BMAC Social Impact Act to the BET Media Group. The company’s executive honorees included president/CEO Scott Mills; president, media sales Louis Carr; executive vp of specials, music programming & music Constance Orlando and executive vp/chief marketing officer Kimberly Paige. The BMAC Change Agent Award was given to Ivy McGregor, CEO of Beyoncé’s BeyGOOD foundation. And the BMAC 365 Award was presented to Live Nation.
Rapper/activist Gunna received a special commendation from the Mayors of Guaranteed Income, an organization comprised of more than 170 mayors from across the country. “I’m here to make sure my community is uplifted – this GI program is going to help change a lot of lives,” said Gunna. He recently partnered with BMAC to launch the BMAC 30349 Guaranteed Income initiative, which will provide a $1,000 monthly stipend to 30 families residing in the artist’s hometown of South Fulton, Georgia.
Co-Founder and Chair of the The Black Music Action Coalition, Willie “Prophet” Stiggers, Honoree of the BMAC Social Impact Award and Executive Vice President of Specials, Music Programming & Music Strategy, BET, Constance Orlando, Honoree of the BMAC Social Impact Award and Executive Vice President and Chief Marketing Officer, BET, Kimberly Paige, Taraji P. Henson, Louis Carr, and Co-Founder of the The Black Music Action Coalition, Shawn Holiday attend Black Music Action Coalition’s 4th Annual BMAC GALA at The Beverly Hilton on Sept. 19, 2024 in Beverly Hills, California.
Hosted by Kenny Burns, the gala also featured BJ The Chicago Kid, who set the evening’s tone with his interpretation of the Black National Anthem. Taking the stage later in the evening were Anthony Hamilton and The Hamiltones, who performed a soulful medley. This year’s gala also marked the inaugural BMAC auction, hosted in partnership with Julien’s Auctions. Among the offerings that attendees were vying for: a Flavor Flav clock necklace and sunglasses owned by music legend James Brown.
Dr. Remus E. Wright, Honoree of the BMAC Change Agent Award and Executive Director of BeyGOOD, Ivy McGregor, and Mia Wright attend Black Music Action Coalition’s 4th Annual BMAC GALA at The Beverly Hilton on Sept. 19, 2024 in Beverly Hills, California.
In the walkup to its gala, BMAC hosted a series of other events. In partnership with The Revels Group, BMAC co-hosted the Black Future Now brunch (Sept. 15), which honored Jhené Aiko, Cash Cobain and artist manager Rachelle Jean-Louis. Two days later (Sept. 17), BMAC’s Stiggers accepted SESAC’s Visionary Award. Then the next evening (Sept. 18), Stiggers sat down with BMI president/CEO Mike O’Neill to discuss the advantages and challenges of AI during a panel also co-hosted by BMAC.
Co-Founder of the The Black Music Action Coalition, Caron Veazey, Naima Cochrane, Honoree of the BMAC 365 Award, Live Nation, Omar Al-Joulani, Co-Founder and Chair of the The Black Music Action Coalition, Willie “Prophet” Stiggers, Jamil Davis, and Damien Smith attend Black Music Action Coalition’s 4th Annual BMAC GALA at The Beverly Hilton on Sept. 19, 2024 in Beverly Hills, California.