Call it the “Three Faces of Bey.” Beyoncé tries on a trio of distinctive looks in a new promo video for her SirDavis American Whisky brand. The nearly two-minute ad cued to Betty Davis’ 1974 soul funk classic “They Say I’m Different” opens with the singer in a long platinum wig and black cocktail dress posing on a white table as fans blow her hair around just so, a glass of the premium brown close at hand, of course.
That portion is dubbed “The Muse,” and it includes footage of Bey shooting herself in the mirror using an old handheld 8MM movie camera as someone works on her hair and makeup. There are the obligatory hero shots of SirDavis being poured into a cocktail glass, followed by Queen Bey busting through a set of swinging bar doors — this time boasting a shorter, shoulder-length platinum ‘do — and making a series of hand gestures toward camera.
In “The Founder” section, Bey’s long hair is back and she slips off her high-heeled shoes and relaxes her look by undoing the top few buttons on her black shirt. In the final bit, Beyoncé chills on a couch in a white robe, drinking SirDavis in what looks like a very chill meeting.
In her final role, as “The Woman, Bey lets her hair down, hops on a private jet in her Cowboy Carter-appropriate jeans, black tank top, black bolero hate and fringed jacket as she heads down to the arty Texas town of Marfa for a desert photo shoot.
You can watch the full commercial here.