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Stormzy is the latest recording artist to become a Dyson global ambassador. The U.K. rapper debuted in his first campaign for Dyson OnTrac headphones on Wednesday (Oct. 30).
“Whether I’m catching a flight, getting ready for a show, or working on new music, I need to tune everything out and stay focused,” he said in a press release announcing the partnership. “The Dyson OnTrac headphones make it easy – they’re with me through every trip, no matter how long or hectic the day gets.”
“We are delighted to welcome Stormzy as our latest Global Ambassador,” said Jake Dyson, the company’s chief engineer. “With Stormzy, we share a common guiding philosophy. Making the most of everything and consistently delivering something that’s better than what’s been before. It’s what’s driven us to make smaller motors, to expand into different sectors, to solve more problems. It’s what’s driven Stormzy to master more genres, go deeper with lyrics and affect social change. And it’s incredibly exciting to see how our technology can give Stormzy the fuel he needs.”
Stormzy joins fellow recording artists Raye and BLACKPINK’s JISOO as Dyson ambassadors.
The campaign, photographed by Oscar J Ryan and directed by Tom Gorst, gives a snapshot of Stormzy’s hectic schedule. “Welcome to 55 hours inside the mind of a rockstar,” he says highlighting Dyson OnTrac’s incredible battery power and swappable ear cushions.
Beyond the exceptional sound, seamless device integration and customizable ear cuffs and ear caps, Dyson OnTrac ($499.99) headphones feature over two days of battery power (more than enough juice for a long flight or road trip). Shop Dyson OnTrac at Amazon, Best Buy and Dyson.com. The OnTrac ear cushions retail for $49.99.
Watch Stormzy’s Dyson OnTrac campaign below.