Over the past 12 months, Billboard‘s Latin Artist on the Rise series has featured a select group of artists who had a breakthrough inside or outside of their genre, scored a significant chart feat and/or created a buzz that was impossible to ignore.
The features that are part of this seres capture artists who are on the brink of stardom — just how we captured Peso Pluma in March 2023 when he was about to explode globally — and this year has not been the exception.
Regional Mexican hitmaker Xavi was the first Latin Artist of the Rise of 2024, and it’s safe to say he went on to have an extraordinary year. The Mexican American singer-songwriter earned the title of new artist of the year at the 2024 Billboard Latin Music Awards, dropped his debut album Next in October and scored the No. 1 spot on Billboard‘s New Latin Artists of 2024 list.
Colombian artist Ela Taubert was November’s Latin Artist on the Rise in honor of her major win at the Latin Grammys — where she won best new artist. The Bogotá-born singer-songwriter launched her career singing covers, including Adele’s “Don’t You Remember” that went viral on TikTok. Subsequently, Taubert became an alumnus of the inaugural generation of Universal Music Latin’s Abbey Road Institute & Art House Academy.
Other artists that were part of our Latin Artist on the Rise series this year were Tito Double P, Codiciado, Luis Alfonso and, most recently, Christian Alicea.
Below, we highlight all the 11 artists who were featured as our Latin Artist on the Rise throughout 2024.