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Kendrick Lamar‘s highly anticipated Super Bowl 2025 halftime show is right around the corner, and now fans can celebrate with new merch.
The West Coast rapper’s creative agency, pgLang, has released a new collection of sweatshirts, T-shirts and shorts with graphics inspired by his latest hit, “tv off.” The collection is now available on the Fanatics site here.
In partnership with the NFL and designed by Willy Chavarria, the collection is emblazoned with “tv off” lyrics, “foot up on the gas but somebody gotta do it.” In addition, the shorts include a “g. national” graphic that may be a nod to his upcoming Grand National Tour with SZA kicking off in April. The price range for the collection starts at $55 for the graphic tee, $75 for the shorts, and $140 for the hoodie.
While many are still dealing with the devastating wildfires in Los Angeles, proceeds from this collection will go toward organizations helping victims in need. You can shop the Super Bowl collection starting now at Fanatics, the NFL shop, and Willy Chavarria and Kendrick Lamar’s website. Run don’t walk, because these pieces will sell fast.
The 2025 Super Bowl kicks off Sunday, Feb. 9, between the Kansas City Chiefs and Philadelphia Eagles. Lamar’s halftime show will include a guest appearance from SZA.
