A new Lady Gaga song, “Garden of Eden,” has debuted in ESPN’s new 2025 Formula 1 season ad campaign, two days ahead of its release on the artist’s new Interscope album, MAYHEM. Additional songs from the project will appear in F1 broadcasts and promos throughout the year.
Today’s launch precedes the F1 Louis Vuitton Australian Grand Prix, which ESPN will air at 11:55 am ET on March 15. All F1 races will air in the U.S. on ESPN, ESPN2 or ABC.
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MAYHEM includes the smash hits “Die With a Smile” featuring Bruno Mars, “Abracadabra” and “Disease.” “The album started as me facing my fear of returning to the pop music my earliest fans loved,” Gaga previously stated. She likened the creative process to “reassembling a shattered mirror: even if you can’t put the pieces back together perfectly, you can create something beautiful and whole in its own new way.”
The artist will headline both weekends of the Coachella festival next month, and has also announced giant one-off shows on April 26 in Mexico City and a free May 3 event for a crowd expected to number one million on Rio de Janeiro’s Copacabana Beach.
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