When Dermot Kennedy named his global music festival MISNEACH – meaning “courage” in Gaelic – he did so because he knew, like any first-time endeavor, it could fail. And yet, his mission of celebrating and amplifying Irish music and culture proved stronger than any fear of failure.
“We’re so proud of our little country and how our artists continue to punch above their weight globally,” he says. “And so on St. Patrick’s Day I wanted to bring together some of Ireland’s best artists and bands to perform for massive crowds in Sydney and Boston, two cities with huge Irish communities.”
On March 16, fans in Sydney, Australia got to see Kennedy’s vision come to life as the first of the “twin festivals” took place. And on March 18 and 19, fans in Boston will get their turn. Kennedy will headline each lineup, alongside talent he curated in partnership with Ireland Music Week including Irish artists and acts such as The Frames, The Swell Season, Matt Corby and Meg Mac. (Kennedy shares that while he was “honored” that Hozier and Snow Patrol responded to his request “in a really positive way,” scheduling didn’t work out this year to book either act.)
“Because we’re so proud of our rich musical history, we always talk about Irish artists like Sinéad O’Connor, Van Morrison, Thin Lizzy, and the impact they’ve had on music history,” says Kennedy. “And if we want that to continue for generations to come, we need moments like this where we come together and celebrate amazing Irish talent.”
Kennedy’s manager, TaP’s Ed Millett, says the idea for a festival like this started about 3-4 years ago and evolved organically over time. “Around the Sonder campaign [Kennedy’s 2022 second album], we were focused on activations that involved Dermot wanting to interact with fans and reflect back their stories and experiences,” recalls Millett. “We started discussing different ways we could tell his story and also shine a light on Ireland and all the amazing talent coming out of there. St. Patrick’s Day was the perfect opportunity to do this – but how?”
Their first step was to discuss the idea with Kennedy’s agents in the U.S. and Australia, along with his promoter in the U.S. “We are always looking for ways for an artist to build out their ideas and identities and the more we talked, the more it turned out there had been an interest in doing this kind of thing for a while,” says Millett. He and Kennedy took two years to refine the concept, deciding along the way to own the festival themselves to ensure its identity would remain as authentic as possible.
“By retaining ownership and controlling the festival end-to-end, this has allowed us to market smartly and direct-to-fan,” says Millett. “Not just [with] tickets, but also issuing fan passes for on-site merchandise discounts, and connecting it with [Kennedy’s] new music coming out at the same time.”
Kennedy’s latest single, “Let Me In,” arrived just before his headlining gigs. He wrote the song in Nashville last summer and says it’s the first of much more new material to come. “2024 was a very productive year for me in terms of making music,” he says. “I’m just so happy with how everything’s feeling and with the sound and the sentiment of all that’s coming.”
Millett is excited about the future, too — and is especially hopeful that MISNEACH will become an “annual fixture” in cities worldwide with a large Irish diaspora. “But,” he says, “the focus right now is getting this year right. Dermot has big ambitions not just to support Irish and diaspora talent, but give back to Ireland and the local community. A festival should do all these things – and we are excited to learn and grow this for years to come.”