Country music stardom wasn’t in Megan Moroney’s plans. Though she wrote her first song at age 19, Moroney studied marketing and accounting at the University of Georgia. But in the end, that turned out to be just the preparation she needed for a career in Nashville.
“I guess because I grew up thinking I was going to be an accountant, I didn’t know much about the industry and what rules I should even be following,” Moroney, 27, says today. “There is definitely a bit of, ‘I’m going to do whatever I want to do.’ ”
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So just two months after the Georgia native released her debut EP, Pistol Made of Roses, independently in July 2022, she chose to put out another song not on the EP: “Tennessee Orange,” a ballad of a star-crossed romance between fans of two rival SEC football teams.
At first, Moroney doubted her decision. “You spent every dollar that you have making this EP. Why would you release another song that’s going to take away from these songs?” she recalls thinking. But when Spotify offered to add a new song by Moroney to its Fresh Finds playlist — provided that she gave them one — the timing seemed perfect. “They are a huge platform, and that’s free marketing. Football season’s coming and I’ve got this football song. It made sense.”
That “football song” soared into the top 20 of Billboard’s Hot Country Songs chart, and on the strength of that success, Sony Music Nashville/Columbia Records signed Moroney in November 2022. With the labels’ help working it to country radio, “Tennessee Orange” reached the top five of the Country Airplay chart and has now been certified triple-platinum by the RIAA.
For the relatable songs on her debut album, 2023’s Lucky, and its follow-up, 2024’s Am I Okay? (which debuted at No. 9 on the Billboard 200), the self-described “emo cowgirl” drew on influences like John Prine and Emmylou Harris — but filtered them through the lens of a 20-something navigating life and love, such as on the mean-girl takedown “I’m Not Pretty” and the introspective “No Caller ID.” And Moroney’s marketing background keeps coming in handy: She’s connected with a wide audience thanks in large part to her innate branding acumen — using different colors to signify each new album era, for instance — and off-the-cuff use of social media.
“I like to create worlds around albums,” Moroney says. “I feel like my fans would be very upset if I didn’t continue that. I’ve been writing a lot, and I have a couple of colors in mind [for upcoming music].”
Last year, Moroney toured with Kenny Chesney and won two coveted industry honors: the Country Music
Association’s new artist of the year and the Academy of Country Music’s new female artist of the year trophies. And as she continues to amass commercial wins (her catalog has registered 2.1 billion official on-demand streams in the United States through Feb. 20, according to Luminate) and begins work on her next album, Billboard’s 2025 Women in Music Rulebreaker is still fearlessly following her creative impulses.
“I’m sure the next album will have a few emo cowgirl songs, but overall, I’ve been shocked at myself,” she says. “I’m still in the creative process, but it’s been happier than I thought.”
You have built a relationship with your fans through social media from the get-go. Why was that so important to you?
I think social media and the direct me-to-fan interactions is how it’s all blown up so quickly. I recently teased a song I had literally just written while I was in the islands. I was like, “I’m in the middle of the ocean and this song is such a vibe. I’m just going to post it.” Because I can share so much of my life and share songs quickly and react to what they like, I know what they like, so then I can put it out. And sometimes my life is just straight up boring, and I’m like, “Sorry, guys!”
How else have you broken rules in your career?
I’m definitely not putting myself in any kind of box. I love country music, and all the instrumentation [on my songs] is country, but I’m not just thinking about being in a field with trucks. With branding “Tennessee Orange,” I made the cover [art] on my phone. I have control of my social media. There is no “You should do this or you should wear this.”
Who, to you, has been a rule-breaker?
Artists that are true to themselves. Dolly [Parton] did her own thing. Taylor Swift and Kacey Musgraves — especially when Kacey was coming up, her songwriting opened the door for conversational, universal lyrics in country music. For me, that was the first artist where I’m like, “Can you say that in a country song? OK, cool. If she can say it, I can probably say it.”
Last year, you performed with Tate McRae in Nashville. Do you feel a kinship with women pop artists?
The pop girls, I love their music. Tate and Olivia [Rodrigo] are amazing. I was so surprised, honestly, when I sang with Tate how much crossover our fans [have]. I was a little nervous to go out in front of Tate’s crowd. Even though it’s Nashville, I was like, “These people are going to be like, ‘Who is this girl?’ ” But fortunately, everyone freaked out, and so that made me happy.
For other artists who want to break rules, what advice do you have?
Trust your gut and make decisions based off you and your career alone. Don’t bring another artist’s success into how you think you should operate. It’s OK to take risks, too.
This story appears in the March 22, 2025, issue of Billboard.