After a scoreless first quarter, the 49ers’ Christian McCaffrey got the first touchdown of the 2024 Super Bowl, taking San Francisco to a 10-0 lead over Kansas City in the second quarter — and who was right there in the Niners’ end zone to cheer him on? Jelly Roll and a crowd of fellow music stars all sitting in the Live Nation Field Club.
And that was just the first half: After the Chiefs tied it up 19-19 and took the game into overtime, the A-list party got to watch Kansas City march down the field and score the Super Bowl-winning touchdown in that same end zone, directly in front of them. Tate McRae shared a video of the Chiefs’ celebration on her Instagram Story with the caption “wowwwww,” while Kygo posted a video of the game-clinching touchdown in action.
Live Nation took over the field-level suites in the north end zone of Las Vegas’ Allegiant Stadium and brought together some of the biggest names in music across genres and labels to all watch the game with an unbeatable view. Jelly Roll — who caught up with Billboard behind the scenes at the Super Bowl — was the Field Club’s social butterfly, seen connecting with Machine Gun Kelly, Chad Smith of the Red Hot Chili Peppers, Nickelback’s Chad Kroeger, Twenty One Pilots, The Chainsmokers, Imagine Dragons’ Dan Reynolds and Kygo.
Jelly’s friend and collaborator Lainey Wilson was spotted catching up with her “wait in the truck” duet partner HARDY and also hanging out with McRae and The Kid LAROI, who in turn spent some time chatting with MGK.
Peso Pluma and Feid were seen hanging with Marco Antonio Solís, frontman for Los Bukis, who will kick off the first Spanish-language Las Vegas residency in May.
While hanging out with Bob Weir (who is about to start his own Vegas residency at Sphere with Dead & Company in May), the Chili Peppers’ Smith repped for his nearly-Super-Bowl-bound team by wearing a Detroit Lions hat in the Field Club. A couple of Billboard chart-topping duos — Josh Dunn and Tyler Joseph of Twenty One Pilots and Drew Taggart and Alex Pall of The Chainsmokers — were seen sharing a table.
Chloe and Halle Bailey filmed a TikTok from the Field Club soundtracked by Muni Long’s “Made for Me” (with the perfect opening line for the look-alike sisters: “Twin, where have you been?”).
Other stars spotted in the Live Nation Field Club: Post Malone (fresh off his Super Bowl performance of “America the Beautiful”), Travis Scott, Maren Morris, Lizzo, 21 Savage, Jared Leto, Backstreet Boys’ Kevin Richardson, Lil Nas X, H.E.R. (who was a surprise guest during Usher’s halftime show) and Zhu.
Below, find social posts from inside the Field Club, including the Bailey sisters; Jamil Davis of Revels Group alongside Scott and Pluma; and Miami nightlife entrepreneur David Grutman with Pluma, Jelly Roll and Live Nation CEO Michael Rapino.