Bud Light and Billboard have partnered to help music fans who are 21 and older usher in the blazing days of summer with fresh country music and cold beer.
The two brands will spearhead a two-day concert event, as well as talent-driven branded content running on Bud Light and Billboard platforms throughout 2024. The Bud Light Backyard partnership with Billboard kicks off during the annual CMA Fest in Nashville, Tenn., June 7 to 8 at Tin Roof Nashville. The Billboard Presents Bud Light Backyard lineup will include Dalton Dover, Corey Kent and Alana Springsteen on June 7 and LOCASH, George Birge and Dasha on June 8.
The two brands will also roll out a slate of content on social and digital channels, as well as a long-form content series and artist profile pieces that will highlight the stories and careers of Birge, Springsteen and Dover.
“We are thrilled to partner with Billboard. They are one of the most influential music brands in the world and their relationships with country artists and events gives Bud Light fans incredible access to get close to the action this summer,” said Todd Allen, VP of marketing for Bud Light. “There’s truly nothing easier to enjoy than ice cold Bud Lights and incredible country music at the summer’s biggest events.”
“We’re excited to team up with Bud Light to create unforgettable experiences across country’s largest moments in music this summer and beyond,” said Mike Van, president of Billboard.
Billboard Presents Bud Light Backyard will feature some of today’s hottest hitmakers. Warner Records artist Dasha has sparked a movement (and a line dance craze) with her breakthrough hit “Austin.” RECORDS Nashville Birge notched a top 2 Country Airplay hit earlier this year with “Mind on You,” while Columbia Records NY/Sony Music Nashville artist Springsteen issued her debut album Twenty Something last year.
UMG/Mercury Records artist Dover recently released the project Take Me Home: Covers, while RCA Nashville artist Kent earned a top 3 Country Airplay hit with “Wild as Her” in 2023. LOCASH is known for a string of Billboard Country Airplay hits, including “I Know Somebody” and “One Big Country Song.”