Billboard and the members of SEVENTEEN — S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The8, Mingyu, DK, Seungkwan, Vernon and Dino — take fans the behind the scenes of their latest music video for new song “MAESTRO.”
SEVENTEEN:
We are SEVENTEEN!
Vernon:
We are here on the set of our brand new music video for “MAESTRO.”
Joshua:
Are you ready to set off for this exclusive behind-the-scenes look?
SEVENTEEN:
Let’s go!
Dongyeon Kang:
Hi, Billboard, we are the music video director of SEVENTEEN’s “MAESTRO” music video.
Mingyu:
When you think of the word “maestro,” it sounds classic with elements associated with conducting, but SEVENTEEN’s “MAESTRO” is a bit more futuristic.
Vernon:
This video is set in a world where everything can be created with A.I., including music, and this technology threatens SEVENTEEN, but in the end, we embrace the technology and become one.
Jihoon Jeon:
I feel like we’re living in an era where creation is becoming easier and easier due to the advancement of technology. We wondered what the role of an artist would be in this era, and wanted to portray SEVENTEEN as artists who are conducting the art of creation in this music video.
Kim Hyodahm:
What I like most is the dystopian look in the first verse, which involved items like black hoodies and balaclavas, because this is a new style that SEVENTEEN hasn’t tried often before.
Joshua:
I was actually conducting the skateboarders that were riding on a halfpipe, and what was really funny was that the halfpipes, they’re colored as pianos, so I felt like I was really conducting.
Watch the full video above!