Hard-Fi have responded to Easy Life‘s announcement that they have changed their name to Hard Life.
The indie group spearheaded by frontman Murray Matravers said they were embroiled in a legal battle with the company (who owns easyJet) in October last year, finally conceding defeat a month later.
After playing their final gig as Easy Life in London, which saw the sold-out KOKO crowd chant “fuck easyJet” in protest, the band have just unveiled their new name as Hard Life yesterday (June 11).
Now, Hard-Fi have responded to the news on social media. Quoting NME‘s own interview with Matravers about the name change today (June 12), they’ve responded in jest: “Er… lads….”
In our interview with Matravers, NME jokingly asked what Hard Life might do should they be sued by Hard-Fi, to which he responded: “Oh god. Maybe I’ll sue them for a laugh! Rest assured I do have the trademark for Hard Life.”
Er… lads…. https://t.co/WLRstGzmpW
— Hard-Fi (@HARD_FI) June 12, 2024
Hard-Fi have preivously responded to claims that compared Paramore‘s recent hit ‘C’est Comme Ca’ to their 2006 single ‘Hard To Beat’, suggesting the two were similar.
Some fans thought the opening chord progressions of the two songs sounded notably similar when ‘C’est Comme Ca’ was first released last month.
The Staines indie rockers addressed the similarities, albeit rather ambiguously, by responding to a fan who suggested that they should sue Paramore – “the song flopped so y’all wouldn’t get that much money but still”.
Hard-Fi then quote tweeted with a single embarrassed emoji.
.@HARD_FI y’all should sue, the song flopped so y’all wouldn’t get that much money but still https://t.co/ZdfE4n77H2
— ً (@orodcore) February 19, 2023
They also recently announced their first single in a decade, ‘Don’t Go Making Plans’, taken from their upcoming EP of the same name.
According to the band, the song’s themes were initially inspired by the UK Government’s attempts to criminalise many aspects of popular protest through the 2022 Public Order Act, and is meant to provoke thought in the listeners.
“’Don’t Go Making Plans’ is sort of a protest song about protest, but I wanted to encapsulate that message into something that was still a pop song,” frontman Richard Archer explained.
“A track that you can still dance to in a club or play on the radio, because a song like that you can make a real connection to and circumnavigates the pointless restrictions being put in our way. Governments passing laws to stop protests that ’cause more than minor disruption feels like something out of a dystopian film,” he added.
“The whole point of protest is disruption. You’re trying to interrupt the inevitable flow of things, to encourage the people running the country to think again, especially when you have a government that doesn’t seem to be bothered by what people actually need.”
Listen to the brand-new track below:
Hard-Fi will also go on tour later in November, arriving at cities like Hastings, Nottingham, Manchester and then concluding with a date at London’s Roundhouse. Visit here to buy tickets and find a full list of tour dates below.
Hard Fi’s 2024 UK tour dates are:
NOVEMBER:
16 – Hastings, White Rock
19 – Portsmouth, Guildhall
21 – Cardiff, Tramshed
22 – Wolverhampton, Wulfrun
23 – Nottingham, Rock City
25 – Glasgow, Garage
26 – Sheffield, The Leadmill
27 – Manchester, Ritz
29 – Leeds, Stylus
30 – London, Roundhouse
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