Role: Paid Media Manager
Company: Playliveartist Ltd
Salary: Competitive based on experience
Experience: 2+ years of digital music marketing
Location: 5 days a week in London Fields (Hackney) | Monohaus, Studio 22, 143 Mare Street, E8 3RH
WHO WE ARE AND WHAT WE DO
We are Playliveartist. We are a London-based music marketing agency offering artists, bands and music companies digital advertising and digital marketing strategy. We are direct-to-fan specialists but first and foremost music fans. We’re looking for someone like-minded to join our team!We are not PR, we are not radio pluggers, we don’t offer playlisting and we are not social media channel managers. We understand and are obsessed with digital technology and creative marketing. We are a servicing business, who care deeply about people and the work that we do. We like to use the term ‘direct-to-fan’ as we make the connection between fan and artist the focus of our mission. We work with artists, management companies, record labels and festivals around the world, across different genres and at different stages in their career.
THE ROLE
We’re growing and are looking for a passionate Paid Media Manager to work with and join our close-knit team. We’re looking for someone who strives for excellence, is detail focussed and deeply understands ads, marketing and the creative digital landscape.
A BIT ABOUT YOU
Music / Creative Industry experience (2+ years) with a passion for musicLots of experience with Meta Ads (TikTok, Google and other ad tech experience desired)Track record of managing multiple client accounts Proactive and positiveProfessional attitude Enjoys language and copywritingCreative problem solvingCalm under pressureGreat at communication (with the team and clients)Detail focussed You are creative and think outside the box
REQUIRED SKILLS
Understanding of digital marketing strategy and current digital trendsProficient in Google workspace (Docs, Slides, Sheets)Strong understanding of all current social platformsProactively stays up to date with shifts in digital, social and pop culture
EXTRA POINTS
Proficient with video and image editingContent Strategy experience
WHAT YOU’LL BE DOING
Helping clients build audiences and drive relevant business metrics, such as: ticket sales, music consumption, merchandise sales, growing mailing lists and chartingScheduling, monitoring and optimising digital advertising campaigns using Meta Business Manager, Google Ads Products and TikTok Business ManagerEnsure our client’s marketing plans are strategically optimised to hit key digital targets and campaign goalsBuilding audits and reports that will be delivered to our clients that will help optimise campaignsWorking closely with the team to develop creative direction, copywriting, targeting, and budget allocation across ad campaignsLeveraging data to evaluate the effectiveness of marketing strategies and digital ads, continuously testing and iterating to find the best resultsLiaising with internal and external teams to determine KPIs, develop creative, and marry messaging with the most relevant audiencesCreating and reviewing direct-to-fan campaigns with CRM tools
WHY WORK FOR US?
Our agency is growing and we need hands-on people who can help: we need builders, doers, makers. This is an opportunity to join at a key moment in the company’s development. You’ll be joining a supportive, open, excitable and creative team. As we work with a diverse roster of clients, no project is the same and everyday brings new problem solving and learning.
CURRENT / PAST CLIENTS INCLUDE:
Sony MusicJoss StoneKingfishrB-UniqueTileyard MusicThe SherlocksBaloise SessionFerris & SylvesterClap Your Hands Say YeahJudith OwenXenomania RecordsKaren RuimyMax Cooper (The Wild Seeds)Fleur East
To apply 👇
Send your favourite viral moment, cover letter and CV to team@playliveartist.com