Clio Music announced a collaboration with Billboard on Monday (Feb. 6) that will move the annual Clio Music Awards to Los Angeles during Grammy Week 2024. The Clios will additionally introduce a new specialty award offering music fans the opportunity to select the winner of the Favorite Music From a Commercial Award, to be presented by Billboard during the ceremony.
Clio Music will also develop an honorary Clio Music Executive Award, honoring an executive whose creative approach to advertising is shaping the future of the industry. This award will be presented at the 2024 Billboard Power 100 event the evening prior to the Clio Music Awards, at the same venue.
“As we celebrate the 10th anniversary of the Clio Music program, I am so proud of how much it has grown,” Clio CEO Nicole Purcell said in a statement. “What began as a dedicated act in our legacy Clio Awards show has grown into a powerful force for celebrating creativity in the music business. And now, we’re hosting a standalone show in Los Angeles and collaborating with Billboard, one of the industry’s most prominent outlets for recognizing the industry.
“It’s been incredibly fulfilling to see our competition evolve alongside the music industry, which has developed so many new avenues for brands and musicians to collaborate in the years since Clio Music launched,” she added.
Clio Music opens for entries today. The 2023/24 entry cycle will feature two new mediums: music supervision and fan engagement. The program, which recognizes creative excellence in music marketing and the use of music in advertising, also includes mediums for branded entertainment & content, creative effectiveness, design, digital/mobile, experience/activation, film & video, public relations, social good, social media, sonic branding and use of music in audio/film & video advertising and in teasers/trailers. For more information, go here.
On the evening prior to the awards, Billboard will host its annual Billboard Power 100 event, which celebrates the industry’s most influential executives and will feature the Executive of the Year, Label of the Year and the Clive Davis Award, in addition to the newly created honorary Clio music executive award.
“Our Power 100 list recognizes the influential executives that move the music business forward each year and it’s always a delight to bring everyone together during Grammy week for an evening that celebrates the best in the biz,” said Billboard chief brand officer Dana Droppo. “We’re excited to get started on planning next year’s event and to be introducing a new award in collaboration with Clio Music that will honor a top executive with a demonstrated talent for music marketing and advertising.”
Nominations for the Billboard Power 100 list will open this summer. Lucian Grainge, chairman/CEO of Universal Music Group, topped this year’s list.
Clio Music celebrates the power of music to connect consumers and brands around the world. The program was introduced in 2014 to recognize the creative contributions of the marketers and communicators that propel the industry forward, inspire a competitive marketplace of ideas, and foster meaningful connections within the creative community.