The U.K. streaming market rose to record levels in 2024 as it crossed the £1 billion ($1.28 billion) revenue barrier for the first time, according to annual figures from labels trade body BPI published Wednesday (March 12).
Subscription, ad-supported and video-streaming revenue totaled £1.02 billion ($1.3 billion) to make up 68.1% of the country’s recorded music revenue, a rise of 5.7% compared to the previous year. In an accompanying statement, the BPI suggested that the increase is in part the result of multiple streaming platforms raising their subscription prices.
Combined with sales of physical music and digital downloads, along with synch and public performance revenue, the U.K. recorded music market saw total revenue rise 4.8% to £1.49 billion ($1.9 billion), marking a decade of continuous growth. The report notes that since 2014, annual streaming revenue has increased by more than 800% to become the dominant format for recorded music in the U.K.
The 2024 revenue figure is the highest ever achieved in the U.K. in one year. However, after adjusting for inflation, annual revenue is still hundreds of millions of pounds lower compared to where the music industry should have been in real terms since 2006, the first year when public performance and synch were included in the annual total, reports the BPI.
Breaking down streaming revenue, ad-supported streams enjoyed the biggest annual growth in the market last year with an 8.9% increase to £77.9 million ($100 million). However, paid subscriptions to services such as Amazon, Apple, Spotify and YouTube continue to make up the vast majority of total streaming revenue, bringing in £875.5 million ($1.13 billion) in 2024.
Although the physical market generated more revenue in the U.K. than in any year since 2017, growth slowed last year despite high vinyl and CD sales of new albums by artists including Coldplay (Moon Music), Sabrina Carpenter (Short n’ Sweet) and Taylor Swift (The Tortured Poets Department). Total revenue from vinyl, CD and other physical music formats increased by 1.3% in 2024 to £246.5 million ($317.9 million) after climbing 12.8% the year before. Within this, revenue generated by vinyl LPs rose by 2.9% to £145.7 million ($188.2 million), while CD revenue fell by 0.5% in 2024 to £96.7 million ($124 million).
Despite slowing growth in physical formats, the BPI attributed the continued strength in vinyl partially to the enthusiasm of new generations of music fans. In 2024, eight of the year-end top 10 across vinyl were current records, led by Chappell Roan (The Rise And Fall Of A Midwest Princess), Charli XCX (Brat) and Fontaines D.C. (Romance). In 2014, half of the top 10 sellers were catalogue titles.
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At the start of the decade, CD revenue in the U.K. suffered from a series of year-on-year double-digit percentage declines, but over the last three years, it has stabilized. Like vinyl, the CD market is led by new releases.
Elsewhere, public performance revenue climbed 5.6% year-on-year to £161.7 million ($206.5 million), while synch revenue ended the year with a new annual high of £43.9 million ($56.7 million).
In terms of individual songs, four singles generated more than 200 million audio and video streams last year: Noah Kahan’s “Stick Season” with 233.1 million streams, Benson Boone’s “Beautiful Things” with 219.3 million streams, Carpenter’s “Espresso” with 202.8 million streams and Teddy Swims‘ “Lose Control” with 201.6 million streams. Kahan and Carpenter’s tracks each spent seven weeks atop the Official U.K. Singles Chart, while Boone enjoyed two weeks atop the summit. Swims, meanwhile, peaked at No. 2 but earned the most-downloaded single of 2024 in the U.K., with 67,000 units sold.
More than a dozen other tracks scored over 100 million audio and video streams in the U.K. in 2024. These included “Stargazing”, the breakthrough hit by BRITs Rising Star 2025 winner Myles Smith, as well as releases by fellow British artists Cassö, RAYE, D-Block Europe (“Prada”), and Artemas (“I Like The Way You Kiss Me”).
Despite gains in each area of the U.K. recorded music market, Dr. Jo Twist, BPI’s CEO, stressed the importance of raising awareness around the government’s potential future approach to generative artificial intelligence training. At present, a data mining exception to copyright law is being discussed, meaning that AI developers could use songs for AI training in instances where artists have not “opted out” of their work being included.
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Last month, over 1,000 artists, including Kate Bush, Damon Albarn, Annie Lennox and Hans Zimmer, contributed to a new “silent” album to protest this proposal. Titled Is This What We Want?, the album featured recordings of empty studios. In an accompanying statement, the use of silence was said to represent “the impact on artists’ and music professionals’ livelihoods that is expected if the government does not change course.”
“After a decade of growth, it is all too easy to take for granted the success of UK recorded music and the vital role record businesses play in this, underpinned by copyright, by investing billions to nurture and promote diverse talent from across the UK,” said Twist in a statement. “But in the face of intensifying global competition, it’s essential they’re empowered by a supportive policy environment to keep British artists on the world’s top step.
“Crucially, this requires the exciting potential of AI to be realised by the government safeguarding the UK’s gold-standard copyright framework and not siding with global big tech at the expense of human artistry and our world-leading creative industries,” Twist continued.