This week, Alex Lee Thomson is approving some artists he checked out at last month’s SXSW showcase festival in Austin.
The exceptionally promising Prima Queen made quite an impression with their honest and beautiful set at SXSW, which charmingly showcased their Transatlantic roots. Their evocatively resonant performance at the British Music Embassy venue showcased their undeniable talent, as their voices blended in perfect harmonies, filling the courtyard with irresistible guitar strokes.
Their latest single is ‘Back Row’ – taken from the upcoming debut EP ‘Not The Baby,’ which is out on 3 May. As always the band seem to pour their hearts out through a cheerful facade masking a melancholic core, creating a resonance that speaks to the soul.
Lead singers Louise Macphail and Kristin McFadden’s bond as friends and bandmates translates into their writing. It’s felt in the songs, and viewable on stage live from a thousand paces. Similar to seeing Wet Leg, you end up enveloped by the whole warming experience of it all.
Watch the video for ‘Back Row’ here: